With the formal start of the countdown to Super Bowl LVII, which will be held at State Farm Stadium on February 12, 2023, the Arizona Super Bowl Host Committee has officially begun. The committee is collaborating with the National Football League and the larger Arizona community in order to effectively host Arizona’s fourth Super Bowl in the state of Arizona.
Governor Doug Ducey, Cardinals owner Michael Bidwill, and other state leaders spoke at an official kickoff event for the committee, discussing how the event could benefit the state’s booming economic growth — Arizona is projected to add 127,000 jobs by 2022 — and how the public and private sectors can work together to maximize potential.
According to Governor Doug Ducey, “the Super Bowl is a force multiplier for economic growth in Arizona.”
The group also revealed that Larry Fitzgerald, a former Arizona Cardinal and recipient of the Arizona Chamber of Commerce & Industry Heritage Award, would serve as its executive chair.
According to Fitzgerald, “I am excited to be a member of the committee and its partners as we work together to make Super Bowl LVII the most successful Super Bowl in history.”
In 2015, the Super Bowl was held in the Valley, and according to a study undertaken by the W.P Carey School of Business at Arizona State University, the event earned more than $700 million in total revenue.
The state of Arizona has had enormous development in the seven years since it previously hosted the Super Bowl, which took place in 2010. Following the release of a recent research conducted by the Arizona Commerce Authority, it was revealed that Fiscal Year 2021 was a record-breaking year for economic growth, with considerable predictions for new employment and investments.
Jay Parry, CEO of the Arizona Super Bowl Host Committee, said that the committee has great hopes for the game.
“We’re raising the bar even higher,” Parry said emphatically. “The ultimate objective is to raise the level of everything.”
The goal is that the economic development will reach more local companies and communities across the valley.
‘When we look at the activities that are taking place across the Valley, we want to make sure that those events reach as many communities as possible, and that we include as many of our local governments as possible,’ Parry said.
In order to network with local companies, the Super Bowl Committee utilizes a number of initiatives, one of which is the Business Connect Program.
According to the program, the committee picks a varied set of firms to support via professional development courses, networking opportunities, and contracting possibilities. Local suppliers for Super Bowl LVII sub-contracting are described in the Business Connect Resource Guide, which is used by NFL vendors and event producers to locate and choose local suppliers to meet their sub-contracting requirements for the game.
There were around 400 small firms who joined the program in 2015. The total value of the contracts awarded to these enterprises in 2015 was $4 million.
Parry underlined that this economic development would help not just Glendale and Phoenix, but that there is cause to be optimistic about the future of the whole Valley, as well.
“Temperature is critical. Scottsdale is a significant location. “They each have their own personalities, as well as their own distinct restaurants, culture, and hospitality,” Parry said. Consequently, we want to make certain that this is genuinely a regional initiative throughout the Valley.